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  <title>Socialcast | Home Stream Activity</title>
  <updated>2010-11-02T14:01:31-07:00</updated>
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    <published>2010-11-02T13:43:30-07:00</published>
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      <name>Geoffrey Jones</name>
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        <p class="last_child">Expedia on how one extra data field can cost $12m  | Sales &amp; Marketing | silicon.com</p>
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      <content>How to root out hidden profits with analytics.... Online travel firm Expedia has found that data analytics can deliver a multi-million dollar kick to</content>
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